Elevating
Human Capital
Management
Effectiveness and Impact

Elevating human capital management effectiveness and impact has been at the heart of my 30+ years of leadership in corporate roles. With extensive international experience spanning regional and global roles in Consumer Goods, Retail, Media, and E-commerce industries, I have collaborated with Boards and senior executives to deliver transformative strategies that align people, purpose, and performance.

Throughout my career, I have led impactful initiatives in culture and organization transformation, talent management and development, HR capability, and employee engagement, empowering businesses to maximize workforce potential and achieve sustainable growth.

My work has taken me across North America, Europe, the Middle East, Africa, and Asia, providing a unique perspective on driving organizational success in diverse cultural and operational landscapes.

As a seasoned speaker and advisor, I am passionate about sharing insights that inspire leaders to unlock the full potential of their human capital.

Let’s connect to explore how I can help elevate your organization, leadership, and HR team’s effectiveness and impact.

Former:

Chief Human Resource Officer

SVP, US and Global Centers of Expertise

SVP, Global Talent Management

VP, Global Talent Management
CHRO, Middle East & North Africa

  • "Mustafa is a highly experienced and accomplished executive with deep HR expertise and business acumen. He skillfully combines analytical problem-solving and a broad perspective with sound judgment to deliver insightful and pragmatic solutions."

    Lord Stuart Rose
    Chairman Majid Al Futtaim - Retail 
    Chairman Asda | Ex-Chairman M&S, Ocado

  • "Mustafa is a consummate HR leader with a brilliant touch in evaluating and coaching people as well as great expertise in remuneration and other technical HR matters. I can recommend Mustafa unreservedly."

    Michael Mire
    Non-Exec Director Majid Al Futtaim - Retail 
    Chairman HM Land Registry | Senior Advisor at Lazard

  • "What sets Mustafa apart is his unique ability to create a balance between HR best practices and the requirements of a thriving organization. His deep understanding of the intricacies of human resources, coupled with his business acumen, allow him to tailor solutions aligned with the business."

    Damien Schrobiltgen
    Vice President HR, APAC, GoodYear

  • I highly recommend Mustafa for any endeavor requiring strategic insight, navigating complex organizational dynamics, a collaborative spirit, commitment to excellence, and innovative, impactful people and culture solutions. Beyond his ability to tackle complex business challenges, Mustafa is flexible, approachable, and an absolute pleasure to work with!

    Ki-Jeoung Nam
    Sr. Director Learning & Culture, Agthia Group

  • "Mustafa has strong strategic and operational skills in leading major transformation programs. He is a highly experienced leader with a global perspective on business and a pleasure to work with."

    John Dixon
    Non-Exec Director Majid Al Futtaim - Retail
    Ex-CEO David Jones

  • “Our HC leadership team worked closely with Mustafa to revise our 5-year strategy. His extensive experience, structured approach, and skillful facilitation skills challenged our thinking and identified key strategic initiatives to support both our long-term business goals and our employees’ aspirations."

    Abdulla Almarzooqi
    CHRO Agthia Group